Academic Research Writing
Organized by Dept. of Business Administration, Annamalai University.
Our Leadership
Director
Area of Interest: Retail Marketing, Consumer Behaviour, Strategic Management
Work Experience:
- Teaching – 8 Years
- Research – 2 Years
- Industry – 3 Months
Currently working as Assistant Professor at Adaikalamatha Institute of Management and serving as Director at Adaikalamatha College, Vallam, Thanjavur.
Academic Qualifications
| Qualification | Institute | University | Year | Marks (%) | Class / Rank |
|---|---|---|---|---|---|
| Ph.D. | Anna University of Technology, Coimbatore | - | 2012 | - | - |
| M.Phil. (Management) | Distance | Bharathidasan University, Trichy | April 2007 | 79.6 | I Class |
| MBA | Adaikalamatha Institute of Management, Adaikalamatha College | Bharathidasan University, Trichy | April 2003 | 74.6 | I Class, University 5th Rank |
| BE (Electronics & Communication Engg.) | Periyar Maniammai College of Tech. for Women, Thanjavur | Bharathidasan University, Trichy | April 2001 | 69.91 | I Class |
| HSC | St. Joseph of Cluny Mat. Hr. Sec. School, Neyveli | - | April 1997 | 80.5 | I Class |
| SSLC | St. Joseph of Cluny Mat. Hr. Sec. School, Neyveli | - | April 1995 | 88.7 | I Class |
Faculty Development
Programmes Attended
Environmental Sensitization
Organized by AICTE & Adaikalamatha Institute of Management.
Entrepreneurship Development
Organized by Dept. of Science & Tech., Govt. of India and TREC STEP, Trichy.
Pedagogical Tools for Teaching
(2009) – Adaikalamatha Institute of Management, Thanjavur.
Education Psychology & Proactive Personality
(2008) – Adaikalamatha Institute of Management, Thanjavur.
Value Education & Right Life Script
(2007) – Adaikalamatha Institute of Management, Thanjavur.
Holistic Approach to Learning & Teaching
(2006) – Adaikalamatha Institute of Management, Thanjavur.
Analytical Thinking as an Instructional Tool
(2005) – Adaikalamatha Institute of Management, Thanjavur.
Achievements
National & International Conferences Participated
International / 2005
Business Economics and Finance (ICBEF 2005) – Adaikalamatha Institute of Management
National / 2005
Trends and Challenges in Entrepreneurial Training – Alagappa Institute of Management
National
Advanced Data Analysis & Business Analytics – Raja Serfoji Govt. College (Autonomous)
National
The Dynamics of Management – The Plus Factor, St. Joseph’s College, Trichy
Research & Development
Academic Projects Done
M.Phil Dissertation
A study on industrial customers’ preference towards installation of water treatment plants with special reference to ION EXCHANGE INDIA PVT. LTD., Chennai.
MBA Dissertation
A study on consumer perception in Chennai city with special reference to SONY INDIA PVT. LTD., Chennai.
BE (ECE) Project
Real-time project on Speech Scrambler and Descrambler using ADSP 2105 to secure telephone communication, executed at SANDS INDIA PVT. LTD., Chennai.
Academic Contributions
Papers Presented & Books Published
Impact of Retail Marketing in India
Presented and published in the proceedings of the National Conference on Advanced Data Analysis, Business Analytics and Economic Intelligence organized by UGC and Department of Economics, Raja Serfoji Govt. College (Autonomous).
An Insight on Impulsive Buying Behaviour of Working Women While Shopping
Presented and published in the International Conference on Business Economics and Finance (ICBEF 2005) organized by Adaikalamatha Institute of Management.
Supply Chain Management in Organised Food and Groceries Retailers in India
Published in an edited volume with ISBN number released during the National Conference on Management in the Age of Innovation organized by Jamal Institute of Management, Trichy.
Stress Management
Presented and published in an edited volume with ISBN number released during the National Conference on The Dynamics of Management – The Plus Factor, organized by St. Joseph’s College, Trichy.
Supply Chain Relationships in Apparel Retail
Presented and published in an edited volume with ISBN number released during the National Conference on Management of Resources – Issues and Challenges, organized by Adaikalamatha Institute of Management, Thanjavur.
Academic & Professional Engagements
Additional Academic Activities
Serving as Research Advisor in MBA programs under Bharathidasan University and Periyar University.
Guided more than 62 MBA students in project work at Adaikalamatha Institute of Management.
Served as Resource Person for Annamalai University in MBA and M.Phil distance education programs.
Acting as LEO Club Coordinator, an entity of Lions Club, Thanjavur.
Active participant in all Departmental Administrative Activities.
Experienced in handling AICTE documentation, correspondence and online uploads with precision.